I believe I was always meant to support and shape the work of other creatives, just as much as I was meant to create myself.

In late 2018, after completing my diploma in Visual Merchandising, I began documenting my styling work on an old family camera. When I shared that portfolio online, I quickly realised there was something far bigger here than I had imagined. At the time, I thought that matching my café income in a year would be a success, let alone in a single month.

Eight years later, I have photographed global campaigns, collaborated with industry leaders, and had my work recognised by publications such as Vogue Living and Canon Australia.

I built this career largely on my own, learning through experience, experimentation, and a great deal of persistence. But I now want to change how this path looks for others. I want to remove the mystery around this industry, and help new creatives reach their potential far sooner than I did.